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frontendai
Lern Beta Platform
AI-powered learning platform landing page focused on delivering quality education access for all.
RoleProduct Designer & Engineer
ShippedDecember 2024
Duration3 weeks
Next.jsTailwind CSSFramer MotionVercelAI
// process
The thinking behind it.
Engineering is a series of trade-offs. Here's the narrative arc of this project.
01 · Problem
What needed solving
Students lacked a compelling entry point that communicated Lern's AI assistant value proposition clearly enough to drive sign-ups.
02 · Decision
How I approached it
Built a conversion-focused landing page with a scroll-driven narrative — leading with the AI benefit, using social proof anchors, and a single dominant CTA pathway.
03 · Result
What shipped
Launched on Vercel with strong Core Web Vitals. The focused CTA flow increased engagement time compared to a prototype with multiple competing actions.
// screenshots
In the browser.